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Friday, June 15, 2007

Thank you Kellogg

Finally we have had some movement from a major food company in terms of their commitment to improving kids nutrition. The increasing number of food companies using branded characters to entice children to less than desirable food options including muesli bars, processed cereals and biscuits disgusts me and now Kellogg have committed to phasing out this marketing strategy. Let's just ope that many more follow!